ROADMAP
What we’re building next
Published because you should be able to see where this is going before you pay for it. There are no dates here — this is built by one person, and a date we miss costs more than a vague answer buys. What’s here is honest about how far along each thing is.
BEING BUILT NOW
Written and in testing. This is what the next release is.
BEING BUILT NOWPRO
Range Coach — live coaching on your wrist
Pick a session length and your Apple Watch works the range with you. It reads every swing and watches runs of them rather than scoring one at a time: three quick in a row and it tells you to count it out; tempo drifting as you tire and it says so. Haptics pace you through a slow rehearsal swing, faster as you drift off your line.
BEING BUILT NOWPRO
Your phone watches your swing shape
Prop your phone on your bag. The watch tells it when you swung, so it keeps only those few seconds and analyses your turn, sway and posture — the things a wrist genuinely cannot measure. You never touch the phone during a session.
BEING BUILT NOW
Practice history on the web
Every session, the trend across them, and the question underneath: is the practice actually changing your scoring. Your rounds before you started practising, against your rounds since.
NEXT
Decided, designed, not started.
NEXT
Know when you've been overtaken
Someone passes you on a course leaderboard and you find out — with how far back you are and how long is left. Right now the boards only tell you when you joined and when it finished.
NEXT
Trophies that tell you
You earn one and hear about it, rather than discovering it later in a tab. A small thing that is currently completely silent.
NEXT
Share a round properly
A shared round should look like something — the course, the score, the birdies — instead of a bare link.
NEXT
Practice streaks, counted weekly
Golf isn't daily and a daily streak would break in week one. Weeks with any activity — a round, a session, a swing filmed — so it rewards playing rather than punishing having a job.
EXPLORING
Where the app is heading. Some of this will change shape, and some of it will not happen.
EXPLORING
Hardware
There is hardware being built. It is early, it is not a golf ball, and it will be described here properly when there is something worth describing — not before. In the meantime the smart-ball research that came before it is published in full, drawings and bench footage included.
A stretch — the shape of this may change, or it may not happen at all.
EXPLORING
Your real club distances
Tap at the ball, tap where you find it, and your phone measures the shot. Enough of those and the app knows your seven iron carries 148 and that you miss it right — no sensors, no extra kit, just the phone already in your pocket.
A stretch — the shape of this may change, or it may not happen at all.
EXPLORINGPRO
A caddie that knows what's in your bag
“152 to the middle. Your six goes 157 and you've missed it right four of the last five times.” Needs the distances above to exist first.
A stretch — the shape of this may change, or it may not happen at all.
EXPLORING
Distance to the green
The thing people ask us for most. Rather than licensing course maps, we think we can learn where greens are from the rounds people already play — which costs nothing and gets more accurate the more golf is played on it. It might not work, and we would rather try that than put it behind a subscription.
A stretch — the shape of this may change, or it may not happen at all.
EXPLORINGPRO
Coaching that tracks a fault over months
The app names a fault in your swing today. It should be able to tell you in November whether it is still there — “your early extension appeared in four of five swings in July and one of six this month.”
A stretch — the shape of this may change, or it may not happen at all.
EXPLORING
Society and club competitions
Recurring tournaments, divisions, an order of merit across a season, and a dashboard for whoever runs it. Built for the person who organises the golf rather than just plays it.
A stretch — the shape of this may change, or it may not happen at all.
EXPLORING
Android, properly
The Android build is behind and we would rather say so than ship something half-finished. It will come back when it can be as good as the iPhone app.
A stretch — the shape of this may change, or it may not happen at all.
EXPLORING
A public status page
The service is already monitored — checks that look at whether answers are actually correct, not just whether servers respond. That should be visible to you rather than only to us.
SHIPPED
In the app today.
SHIPPED
Course leaderboards and tournaments
Every course runs a live board. Play a round and you're on it. You can also host your own — private with a code, or a club competition anyone playing there can join.
SHIPPED
A scorecard that reads like a scorecard
Birdies circled, bogeys boxed, par on every hole, front and back nine totals — the way a real card marks them.
SHIPPEDPRO
AI swing analysis from one video
Film a single swing on your phone and get named faults, ranked by severity, each with a specific drill.
SHIPPEDPRO
Four-week coaching plans
Pick break 100, 90 or 80. The plan is built around the part of your game actually costing you shots.
SHIPPEDPRO
Strokes gained
Where the shots went, in strokes — off the tee, approach, around the green and putting.
SHIPPED
15,000+ courses across the UK and US
With the right pars and stroke index for each tee, so your handicap means something.
SHIPPED
Apple Watch scoring
Score from your wrist with your phone in the bag. Start a round on either device.
HOW TO READ THIS
What these words mean
Being built now is written and in testing — it is what the next release is. Next is decided and designed but not started. Exploring is the direction, and some of it will change shape or be dropped. Anything marked as a stretch is there because we think it’s the right idea, not because we know how to finish it yet.
Things move. When something here changes or gets dropped, this page changes with it rather than quietly losing the entry.
Tell us what’s missing